Positive Gaming focuses on fun and innovative gaming concepts such as dance games that motivate and challenge the player in a positive way. Positive Gaming was the main idea maker and pioneer behind developing the first original dance game multiplayer system back in 2004.

The company helped promote machine dance into an official world sport and dance discipline and is the main driving force, investor as well as a developer of the world’s first commercially sold wireless multiplayer dance game system. Positive Gaming has been hosting the European Cup in Machine Dance in 2004, 2005, 2006, 2008 and 2009 as well as the World Championships in 2006 and 2009.

Positive Gaming was founded in 1998 and is an idealistic company that provides healthy gaming alternatives with no elements of gambling, violence or adult content. The company is an active partner in on-going machine dance research projects in schools and fitness-studios and regularly sponsors and hosts machine dance tournaments.

Positive Gaming is headquartered in Eslöv, Sweden with connected partners and employees worldwide with background from games within fitness, leisure, arcade, home-use, etc...