iDANCE attracts people of different age groups and creates fun right on the spot. Therefore iDANCE multiplayer represents a great promotional tool when working together with different partners.
Since the iDANCE game concept relates directly to health and fitness, it aims at targeted customer segment, which is in many instances in common with our partners' interest groups.
An excellent example comes from Australia from our master distributor Exergaming Australia, who have already shown a number of times their ability to organise such interesting events. Harvey Norman is an established national chain of stores specialised in electrical, computer, furniture, entertainment and bedding goods, which represents a perfect place both for promotion of the iDANCE game and Harvey Norman's electronic monitoring devices offering, like Polar and FitBit. This combination is absolutely compatible with the idea and vision of iDANCE, which created and ideal connection of the products.
Well done team Australia, and from what Brett Young, CEO of Exergaming Australia, said - "A great collaborative event and we look forward to supporting HN again over the coming months" - this should be a long-term cooperation. We will be expecting new activities in the following months and will of course let you know about them.