About Positive Gaming

About Positive Gaming

Positive Gaming focuses on fun, innovative and technologically advanced gaming concepts that motivate and challenge the player in a positive way. Positive Gaming was the main idea maker and pioneer behind developing the first original wireless multiplayer dance game system back in 2004. The company worked closely with professionals, researchers and dance game communities all over the world to create, launch and promote the most advanced multiplayer dance game in the world. The company also helped promote machine dance into an official world sport and dance discipline and has been hosting the European Cup in Machine Dance in 2004, 2005, 2006, 2008, 2009 and 2010 as well as the World Championships in 2006, 2009 and 2010.

PG Goal

Positive Gaming’s goal is to work on development of technologically advanced games with positive effects on people’s lives regardless of age or gender, which can be applied in as many different environments as possible, ranging from educational institutions, day care centres, leisure centres, fitness studios, medical institutions to tourist resorts and other places where people can socialise and improve their health through combating sedentary lifestyle in an exciting, easy and fun way.

Foundation and Plans

Positive Gaming was founded in 1998 and is an idealistic company that provides healthy gaming alternatives with no elements of gambling, violence or adult content. The company is an active partner in on-going machine dance research projects in schools and fitness-studios and regularly sponsors and hosts machine dance tournaments.

Positive Gaming is headquartered in Hillegom, the Netherlands, with connected partners and employees worldwide with a wide spectrum of backgrounds.

We will continue working closely with our distributors and business partners as well as professionals from different segments, including dance game and other gaming communities.

At the beginning of 2012, Positive Gaming’s founder and visionary, Ole Petter Høie, has stepped down as Managing Director and moving to the position of Founder/ Director, and Mark Damave has taken over at the helm of Positive Gaming following the company’s vision as well as injecting new energy and the initiative necessary in these challenging times on the global market. 



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