Event Report: LIW 2009

22 - 10 - 2009

Event Report: LIW 2009

Event Name: Leisure Industry Week 2009
Event Dates: September 21st - 23rd, 2009
Event Website: http://www.liw.co.uk/
Event Location: NEC event center, Birmingham, UK
Event Description: Leisure Industry Week is the ultimate event for the latest products, services and thinking for the entire out-of-home leisure market.

Positive Gaming was recently one of the main attractions at the Leisure Industry Week 2009 trade show in Birmingham, UK, which took place September 21st - September 23rd. The system was displayed by Pulse Fitness, a premier fitness equipment distributor with presence in 20 countries worldwide. The booth, which won the award for the "Best Booth" at the tradeshow, was centrally located and had the largest footprint of any booth at the event. The new Positive Gaming iDANCE Version 2 (BETA) was prominently displayed on a 80" plasma and over 15 dancers traveled from several countries to demonstrate the exciting new features of Positive Gaming iDANCE version 2 (BETA).

In addition to the 12-player system that continuously drew large crowds for the duration of the event, an 8-player system was demonstrated on several occasions in the dedicated demonstration area of the show. Many prominent people in the fitness and exergaming industries were present, including Alasdair Thin, a prominent researcher who has been quoted in TIME magazine, Chris Johnson, Founder of Pulse Fitness, Richard Coshott, Founder and CEO of Gamercize and Kyle Ward & Chris Foy, two dance game legends. Event attendees that played Positive Gaming iDANCE made the excitement of the system obvious by their keen interest, huge smiles and sweaty brows.

Emily Rosenberry, Business Manager for Positive Gaming, gave a joint presentation with Richard Coshott, Founder and CEO of Gamercize, about the numerous benefits of exergaming in terms of cognitive, social and health development and wellbeing. This marks the first time exergaming was given a spot within the Leisure Industry Week speaker series and it was only natural that representatives from two of the leading companies in the exergaming industry were chosen as presenters.

Please send any questions or comments on the event to: emily@positivegaming.com

More about Pulse Fitness: www.pulsefitness.com


More Images in our Image Gallery

PulseFitness Brochure

Product Marketing Brochure by our Partner PulseFitness from 2009
250 B • PDF • From: 1. November 2009

iDanceGame iStepGame impactArcade